ekioh

Ehime is the north western prefecture in the island of Shikoku. The people are rural and very friendly. In stark contrast to snowy Akita, Ehime is a sunny place. Lots of sunshine provides an ideal environment for fruit and Ehime is widely regarded as the best place in Japan for fruits especially Mikan (mandarin) and Ume (plum). It is popular for its fruity liqueurs richly made from the local fruits. They make umeshu which is a traditional Japanese liqueur made from the stone fruit, ume (Prunus mume). It is known for its sweet and sour taste and is often served as an aperitif or dessert wine. Yuzushu, on the other hand, is a Japanese citrus liqueur made from yuzu fruit. It has a sweet and sour taste with a refreshing citrus aroma.

Plum wine from the brewery

Nanko-Ume, grown in large, round plums under the abundant sunlight of Ehime, Shikoku, is known nationwide as a high-quality plum. "Kuramoto no Umeshu" uses high-quality, large-size or larger Nanko plums, and is carefully brewed with authentic rice shochu distilled in-house from the prefecture's sake rice "Matsuyama Mitsui". A professional plum liqueur made by a toji with the skill and uncompromising craftsmanship that has been honed over many years of sake brewing. They are particular about adding no colourings, fragrances, or acidulants, and try to fully enjoy the original flavour, acidity, and color of high-quality Ehime fruits. Nanko plum from Ehime, authentic rice shochu, sugar Water used: Underflow water from Wakugafuchi in the Takanawa mountain range. They have won 9 awards for their umeshu from 2011 to 2019.

The yuzushu they make is differentiated from others in its dryness which is why it is popular with bars and restaurants. Also being available in economical 1.8L format is a big help.