Niigata Meijo

Niigata Meijo is located in Ojiya, Niigata Prefecture's central region, 150 miles north of Tokyo. 
Shochu is a popular Japanese distilled alcoholic beverage, and Shoju is a similar distilled alcoholic beverage in Korea. Distillation spread from China to Korea and then to Japan. In Japan, "fire sake" is used to distil Shochu. Distillation imparts a flavour profile based on the ingredients used in the original fermentation. Shochu can be made with rice, sweet potatoes, buckwheat, or barley. The raw materials, distillation equipment, and conditions all contribute to subtle differences in the flavour profiles of finished products such as vodka, rum, tequila, or whisky.

Distillation is a popular method of concentrating alcohol. The alcohol in a closed container is heated and allowed to evaporate (at a lower boiling temperature than water). Cooling the evaporated alcohol returns it to liquid form, but at a higher concentration. Shochu can be consumed on the rocks, diluted with water or hot water, or mixed with other ingredients like fruit juices or herbs. Shochu is popular among young people because it blends
well with other ingredients.

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